KOREAN RICE FOOD

쌀가공식품산업대전

2025 Overview

Exhibition Scale

  • No. of Exhibitors : 45Companies
  • No. of Booths : 60Booths ( General Exhibition : 8Booths , : 2Booths , Exhibitors : 50Booths )

No. of Visitors (Seoul Food Show)

  • Results of the Seoul Food Show : 45,332

No. of Visitors (Rice show Pavilion)

-
  • A total of : 1,706

Business Meetings Results

-
  • No. of Meetings Conducted : 755
  • RICE SHOW Pavilion : 523건
  • KOTRA Meetings : 218건
  • : 14건

Consultation Amount

-
  • Total amount discussed in meetings : $49,484,415
  • RICE SHOW Pavilion : $24,292,879
  • KOTRA Meetings : $25,191,536
  • Total amount of Concluded Deals : $10,832,119
  • RICE SHOW Pavilion : $7,573,718
  • KOTRA Meetings : $3,258,401

Online Exhibition Hall and Promotion Performance
Online Exhibition Visits

    - Number of visits: 2,316,302 (May 19 – July 11, 2025; daily average 42,899)
    - 2024 comparison: daily average 13,993 (May 10 – July 5, 2024), a 206.6% increase year-on-year.

Promotion to rice processed food buyers

    - Food buyer database established with 14,605 domestic and international contacts
    - Buyer newsletters sent 5 times (separately in Korean and English)

Media coverage and broadcasts

    - Total 616 instances: 573 international media, 40 domestic media, 3 broadcasts
    * Broadcasts included KBS (1), NBS, NoCut News (total 3 video reports)
    - 75 articles published in major outlets including Food Journal, Food & Beverage Newspaper, The Farmers Newspaper
    - 1 print advertisement in the June issue of Food Journal
    - Featured article on the rice processing industry (“Rice Up Life Up” campaign)

2024 Overview

Exhibition Scale

  • No. of Exhibitors : 49Companies
  • No. of Booths : 60Booths (General Exhibition : 8Booths , Exhibitors : 52Booths )

No. of Visitors (Seoul Food Show)

  • Results of the Seoul Food Show : 53,305

No. of Visitors (Rice show Pavilion)

-
  • A total of : 1,706
※ Data aggregation of tasting, inquiries and other specific activities of the buyers at the general exhibition hall.

Business Meetings Results

-
  • No. of Meetings Conducted : 1,183
  • RICE SHOW Pavilion : 956 (domestic buyers :783 , overseas buyers :173)
  • KOTRA Meetings : 227

Consultation Amount

-
  • Total amount discussed in meetings : $35,206,872
  • RICE SHOW Pavilion : $24,937,000
  • KOTRA Meetings : $10,269,872
  • Total amount of Concluded Deals : $12,247,438
  • RICE SHOW Pavilion : $9,579,640
  • KOTRA Meetings : $2,667,798

Press Reports

  • No. of published articles : Total 81
  • 방송사 2건 (YTN, 이데일리TV)
  • 통신사 20건 (연합뉴스 등)
  • 온라인 신문 59건 (산업일보, 파이낸셜뉴스, 스포츠조선 등)
  • 홍보효과 279,200,000원

2023 Overview

Exhibition Scale

  • No. of Exhibitors : 52Companies
  • No. of Booths : 66Booths (General Exhibition : 14Booths , Exhibitors : 52Booths )

No. of Visitors (Seoul Food Show)

  • Results of the Seoul Food Show : 42,144

No. of Visitors (Rice show Pavilion)

-
  • A total of : 2,177
※ Data aggregation of tasting, inquiries and other specific activities of the buyers at the general exhibition hall.

Business Meetings Results

-
  • No. of Meetings Conducted : 1,242
  • RICE SHOW Pavilion : 1,064 (domestic buyers :825 , overseas buyers :239)
  • KOTRA Meetings : 178

Consultation Amount

-
  • Total amount discussed in meetings : $57,051,445
  • RICE SHOW Pavilion : $50,442,698
  • KOTRA Meetings : $6,608,747
  • Total amount of Concluded Deals : $12,479,488
  • RICE SHOW Pavilion : $7,081,370
  • KOTRA Meetings : $5,398,118
  • ※ Exchange rate 1USD=1,152 won (2021.07.30)

Press Reports

  • Press Reports
  • Total of 122 Articles
  • 103 Press Reports Released (Yeonhap News, NEWSIS, Food Journal, etc.
  • Including 49 Cover Stories for individual participants)
  • 2 Videos Released (No Cut News, YTN)
  • 2 Paper Ads (Food Journal (May Edition), Nongmin Shinmun)
  • 12 Promotional Materials (Institutions, Associations, SNS Channels)
  • Cover Report on Rice Processed Food Industry Magazine (Rice UP Life UP) + 3 Cover Ads Released

2022 Overview

Exhibition Scale

  • No. of Exhibitors : 50Companies
  • No. of Booths : 60Booths (General Exhibition : 10Booths , Exhibitors : 50Booths )

No. of Visitors (Seoul Food Show)

  • Results of the Seoul Food Show : 37,246

No. of Visitors (Rice show Pavilion)

-
  • A total of : 1,999
※ Data aggregation of tasting, inquiries and other specific activities of the buyers at the general exhibition hall.

Business Meetings Results

-
  • No. of Meetings Conducted : 850
  • RICE SHOW Pavilion : 821 (domestic buyers :678 , overseas buyers :143)
  • KOTRA Meetings : 29

Consultation Amount

-
  • Total amount discussed in meetings : $23,265,012
  • RICE SHOW Pavilion : $21,741,802
  • KOTRA Meetings : $1,523,210
  • Total amount of Concluded Deals : $6,076,301
  • RICE SHOW Pavilion : $5,641,031
  • KOTRA Meetings : $435,270
  • ※ Exchange rate 1USD=1,152 won (2021.07.30)

Press Reports

  • Press Reports
  • Total of 146 Articles
  • 103 Press Reports Released (TV CHOSUN, NEWSIS, Food Journal, etc.
  • Including 46 Cover Stories for individual participants)
  • 2 Videos Released (MBC News Today, SBS Morning Wide)
  • 2 Paper Ads (Food Journal (June Edition), Nongmin Shinmun (5 Layer Ad)
  • 9 Promotional Materials (Institutions, Associations, SNS Channels)
  • Cover Report on Rice Processed Food Industry Magazine (Rice UP Life UP) + 4 Cover Ads Released
2021년도 인포그래픽 2021년도 인포그래픽 2021년도 인포그래픽 2021년도 인포그래픽 2021년도 인포그래픽 2021년도 인포그래픽 2021년도 인포그래픽 2021년도 인포그래픽

2021 Overview

Exhibition Scale

  • No. of Exhibitors : 40Companies
  • No. of Booths : 54Booths (General Exhibition : 4Booths , Exhibitors : 50Booths )

No. of Visitors (Seoul Food Show)

  • Results of the Seoul Food Show : 12,227

No. of Visitors (Rice show Pavilion)

-
  • A total of : 1,486
※ Data aggregation of tasting, inquiries and other specific activities of the buyers at the general exhibition hall.

Business Meetings Results

-
  • No. of Meetings Conducted : 443
  • RICE SHOW Pavilion : 376 (domestic buyers :373 , overseas buyers :3)
  • KOTRA Meetings : 67

Consultation Amount

-
  • Total amount discussed in meetings : $13,127,989
  • RICE SHOW Pavilion : $11,085,069
  • KOTRA Meetings : $2,042,920
  • Total amount of Concluded Deals : $3,380,409
  • RICE SHOW Pavilion : $2,960,069
  • KOTRA Meetings : $420,340
  • ※ Exchange rate 1USD=1,152 won (2021.07.30)

Press Reports

  • Press Reports
  • No. of published articles : Total 84
  • ※ 25 articles on JoongAngIlbo, Asia Today, FoodNews, etc.
  • ※ 49 articles from individual participating companies.
  • ※ KBS live information broadcasting (8.17)
  • ※ Two newspaper(The Agriculture, Fisheries, Livestock News, palnews) advertisements.
  • ※ Promote 6 social media channels and associations.
  • ※ two articles and cover advertisements on Rice Processing Industry Magazine (Rice Up Life Up).
Rice Show 2020 was not held due to COVID-19.

2019 Overview

Exhibition Scale

  • No. of Exhibitors : 56Companies
  • No. of Booths : 80Booths (General Exhibition : 12Booths , Exhibitors : 68Booths )

No. of Visitors (Seoul Food Show)

  • Results of the Seoul Food Show : 50,335

No. of Visitors (Rice show Pavilion)

-
  • A total of : 3,534
※ Data aggregation of tasting, inquiries and other specific activities of the buyers at the general exhibition hall.

Business Meetings Results

-
  • No. of Meetings Conducted : 825
  • RICE SHOW Pavilion : 712 (domestic buyers :468 , overseas buyers :244)
  • KOTRA Meetings : 113

Consultation Amount

-
  • Total amount discussed in meetings : $33,679,998
  • RICE SHOW Pavilion : $20,497,457
  • KOTRA Meetings : $13,182,541
  • Total amount of Concluded Deals : $5,485,449
  • RICE SHOW Pavilion : $1,370,496
  • KOTRA Meetings : $4,114,953
  • ※ 180.7% increase over goal of discussed amounts ($12,000,000)
  • ※ Exchange rate 1USD=1,188 won (2019.05.24)

Press Reports

  • No. of published articles : Total 310 ( Broadcast 3, Online 103, Viral Ads 203, Ad Platform 1 )
  • ※ YTN, NBS, JoongAngIlbo, Yonhap News, edaily, Biz-Herald, FoodNews, The Agriculture, Fisheries, Livestock News, etc.
  • ※ Social Media and Viral Marketing Channels
  • ※ Exhibition Platform Service (cangoroo) – Online banner advertising

2018 Overview

Exhibition Scale

  • No. of Exhibitors : 48Companies
  • No. of Booths : 64Booths (General Exhibition : 8Booths , Exhibitors : 56Booths )

No. of Visitors (Seoul Food Show)

  • Results of the Seoul Food Show : 45,092

No. of Visitors (Rice show Pavilion)

-
  • A total of : 1,279
※ Data aggregation of tasting, inquiries and other specific activities of the buyers at the general exhibition hall.

Business Meetings Results

-
  • No. of Meetings Conducted : 572
  • RICE SHOW Pavilion : 431 (domestic buyers :293 , overseas buyers :138)
  • KOTRA Meetings : 141

Consultation Amount

-
  • Total amount discussed in meetings : $40,803,385
  • RICE SHOW Pavilion : $18,842,912
  • KOTRA Meetings : $21,960,473
  • Total amount of Concluded Deals : $10,372,545
  • RICE SHOW Pavilion : $8,275,497
  • KOTRA Meetings : $2,097,048

Press Reports

  • No. of published articles : Total 96 ( Broadcast 4, Online 92, Viral Ads 0, Ad Platform 0 )

2017 Overview

Exhibition Scale

  • No. of Exhibitors : 43Companies
  • No. of Booths : 62Booths (General Exhibition : 0Booths , Exhibitors : 62Booths )

No. of Visitors (Seoul Food Show)

  • Results of the Seoul Food Show : 54,200

No. of Visitors (Rice show Pavilion)

-
  • A total of : 1,038
※ Data aggregation of tasting, inquiries and other specific activities of the buyers at the general exhibition hall.

Business Meetings Results

-
  • No. of Meetings Conducted : 652
  • RICE SHOW Pavilion : 554 (domestic buyers :407 , overseas buyers :147)
  • KOTRA Meetings : 98

Consultation Amount

-
  • Total amount discussed in meetings : $8,899,630
  • RICE SHOW Pavilion : $2,065,590
  • KOTRA Meetings : $6,834,040
  • Total amount of Concluded Deals : $1,696,225
  • RICE SHOW Pavilion : $215,833
  • KOTRA Meetings : $1,480,392

Press Reports

  • No. of published articles : Total 75 ( Broadcast 4, Online 71 )
  • 보도자료 배포 및 참가업체별 사전 기획기사 배포

2016 Overview

Exhibition Scale

  • No. of Exhibitors : 47Companies
  • No. of Booths : 62Booths (General Exhibition : 0Booths , Exhibitors : 62Booths )

No. of Visitors (Seoul Food Show)

  • Results of the Seoul Food Show : 53,406

No. of Visitors (Rice show Pavilion)

-
  • A total of : 739
※ Data aggregation of tasting, inquiries and other specific activities of the buyers at the general exhibition hall.

Business Meetings Results

-
  • No. of Meetings Conducted : 671
  • RICE SHOW Pavilion : 625 (domestic buyers :417 , overseas buyers :208)
  • KOTRA Meetings : 46

Consultation Amount

-
  • Total amount discussed in meetings : $7,131,885
  • RICE SHOW Pavilion : $1,198,885
  • KOTRA Meetings : $5,933,000
  • Total amount of Concluded Deals : $3,052,890
  • RICE SHOW Pavilion : $2,002,890
  • KOTRA Meetings : $1,050,000

Press Reports

  • No. of published articles : Total 81
  • 방송사 2건 (YTN, 이데일리TV)
  • 통신사 20건 (연합뉴스 등)
  • 온라인 신문 59건 (산업일보, 파이낸셜뉴스, 스포츠조선 등)
  • 홍보효과 279,200,000원

Overview

누적 전시규모

  • No. of Exhibitors : 430Companies
  • No. of Booths : 574Booths (General Exhibition : 64Booths , : 4Booths , : 2Booths , : 2Booths , Exhibitors : 502Booths )

누적 참관객 현황

  • Results of the Seoul Food Show : 393,287

누적 주제관 방문객 현황

-
  • A total of : 15,664

누적 상담실적

-
  • No. of Meetings Conducted : 7,226
  • RICE SHOW Pavilion : 4,767건
  • KOTRA Meetings : 1,117건
  • : 1,295건
  • : 47건

누적 상담금액 및 계약추진액

-
  • Total amount discussed in meetings : $284,212,932
  • RICE SHOW Pavilion : $175,104,292
  • KOTRA Meetings : $93,546,339
  • : $15,562,301
  • Total amount of Concluded Deals : $71,479,694
  • RICE SHOW Pavilion : $44,700,544
  • KOTRA Meetings : $20,922,320
  • : $5,856,830