KOREAN RICE FOOD

Company introduction

1. Company Overview
• HAEGEUMDANG is a pioneering K-food ingredient specialist that redefines the potential of traditional garaetteok through innovative food technology.
• The company modernizes heritage flavors, transforming them into premium, versatile ingredients tailored for diverse global culinary applications.
• By evolving garaetteok beyond its conventional role as a snack, HAEGEUMDANG has established it as a high-performance platform ingredient suitable for a sophisticated array of international dishes.

2. Core Products & Technologies
• Developed & patented "Gungjung Garaetteok", a signature rice cake featuring a unique, flower-inspired 7-hole porous structure.
• The interconnected internal structure is engineered to significantly maximize sauce absorption and improve overall cooking efficiency.
• The company holds in-house developed molding technology and advanced, design-based production systems.
• The company focuses on high-performance food design that prioritizes structural functionality over mere external appearance.

3. Product Differentiation (Functional Competitiveness)
• Optimized Sauce Absorption -> allows seasonings and sauces to penetrate deeply into the core of the rice cake, maximizing flavor delivery in every bite.
• Textural Innovation -> a perfect contrast between a crispy exterior and a signature chewy interior.
• Superior Cooking Efficiency -> rapid heat transfer and accelerated sauce adhesion.
• Enhanced cooking stability and diverse application compared to conventional garaetteok.

4. Product Features (Health & Food Culture Trends)
• 100% Rice-Based -> a naturally gluten-free alternative.
• Vegan-Friendly & Plant-Based -> caters to evolving dietary preferences and global food trends.
• Minimized artificial additives -> offers transparent, clean-label food products.
• HACCP-Certified Manufacturing -> highest standards of food safety and hygiene reliability.

5. Versatility & Expandability
• Traditional Korean Cuisine: classic tteokbokki and tteokguk (rice cake soup).
• Global & Fusion Adaptability:
o pasta, grilled entrées, and modern stir-fries.
o Japanese (ramen, nabe), Chinese (hotpot, stir-fry dishes) western dishes
• Specifically designed as a highly adaptable "platform ingredient" rather than a single-menu product.
• Significant scalability for international menu expansion, leveraging the momentum of current global K-food trends.

6. Production & Quality Competitiveness
• A comprehensive, HACCP-based hygiene and quality management system.
• Proprietary, patented molding equipment and specialized mold technologies developed through in-house innovation.
• A robust and stable production system engineered for high-volume mass manufacturing.
• Strategic collaborative production partnerships to ensure consistent supply stability.

7. Vision & Growth Strategy
• Redefine garaetteok from a traditional Korean staple into -> a versatile, high-performance global food ingredient.
• Leverage the rapid international expansion of K-food culture -> to build a globally recognized "platform ingredient".
• Align veganism and gluten-free dietary trends -> to accelerate overseas market penetration.
• Ultimate goal -> become the definitive brand that establishes the "global standard for garaetteok" in the international food industry.

History

HAEGEUMDANG Company History
• 2016–2021 | Technology Development & Business Establishment
• July 2016 – November 2021
Developed and manufactured mold designs for flower-shaped hollow tteokbokki rice cakes
• June 2021
Selected for the Preliminary Startup Package Program by the Ministry of SMEs and Startups
• August 2021
Established HAEGEUMDANG
• January 2021 – December 2021
Developed Yeonhwa Tteok (garaetteok) and tteokbokki meal kit products
• November 2021
Obtained HACCP (Hazard Analysis and Critical Control Points) Certification

• 2022 | Intellectual Property Acquisition & Technology Advancement
• February 2022
Registered 6 design patents for tteokbokki rice cakes
• April 2022
Registered 1 design patent for tteokbokki rice cakes
• July 2022
Registered 22 design patents for tteokbokki rice cakes
• September 2022
Filed a patent application for a garaetteok molding device
• 2022 – December 2023
Conducted research and development of molds for the mass production of flower-shaped hollow garaetteok

• 2023 | Technology Commercialization & Production Infrastructure Development
• May 2023
Registered 3 design patents for garaetteok molding molds
• December 2023
Transferred mass-production molds and related technology for flower-shaped hollow tteokbokki rice cakes to Semchorong

• 2024 | Product Launch & Market Expansion
• January 2024 – December 2024
In collaboration with partner company Semchorong, launched cup-style Flower Tteokbokki and meal kit products
→ Diversified domestic sales and export markets while establishing a mass-production system
• November 2024
Participated in the Gyeongsangnam-do Agricultural & Specialty Food Expo

• 2025 | Brand Strengthening & Expanded Domestic and International Promotion
• May 2025
Filed trademark application for “Gungjung Yeonhwa”
• October 2025
Participated in the promotion and sales of regional specialty products at the Jinju Namgang Yudeung Festival
• November 2025
Participated in the Jinju International Agriculture & Food Expo
• December 2025
Participated in the KINTEX Korean Rice & Liquor Festival

• 2026 and Beyond | Global Market Expansion & Certification Development
• March 2026
Promoted market entry into Japan, the United Kingdom, Europe, the United States, and Vietnam, while pursuing certification from The Vegan Society

Certification

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Exhibitor’s Products

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