KOREAN RICE FOOD

Company introduction

Since its establishment in 1968, SHINHWADANG CONFECTIONERY CO. has stood as a master artisan of Korean Jeonbyeong. We are guided by the founding philosophy of "snacks safe enough for our own family." With over 50 years of expertise, we are pioneering the modernization of traditional snacks. We are proud to have developed the industry’s first “100% Korean Brown Rice Jeonbyeong.” Produced in HACCP-certified hygienic facilities, our process remains rooted in artisanal quality. Our uniquely deep and rich flavor profile is achieved through generous portions of high-quality Korean eggs and direct-heat roasting. By harmonizing the timeless value of tradition with modern wellness principles, we strive to provide wholesome, nutritious snacks that can be shared and enjoyed by consumers of all generations.

History

1968. 01 | Established SHINHWADANG CONFECTIONERY CO.
2004. 04 | Relocated and newly constructed the factory at the current site in Goseong-gun, Gyeongsangnam-do
2014. 01 | Established the 2nd SHINHWADANG CONFECTIONERY CO. Factory
2016. 12 | Obtained HACCP (Hazard Analysis and Critical Control Points) Certification
2019. 11 | Obtained Gyeongsangnam-do Excellent Agricultural & Specialty Product Certification (QC)
2023. 11 | Designated as a “Master Small Manufacturer” (100-Year Artisan Small Business) by the Ministry of SMEs and Startups
2025. 12 | Completed factory remodeling and expanded jeonbyeong production facilities

Certification

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Exhibitor’s Products

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